French automaker Peugeot, a part of Stellantis (STLAM.MI), has unveiled plans to enhance the voice assistant experience in its vehicles using ChatGPT. This announcement on Tuesday positions Peugeot alongside industry giants Volkswagen and Mercedes-Benz, who have already embraced the prowess of the popular AI chatbot.
Jérôme Micheron, Peugeot’s product plan director, affirmed the company’s commitment to this technological leap. “We will implement ChatGPT in all passenger cars, including the new e-3008 model, and small commercial vehicles,” Micheron declared during a media briefing in Paris.
Pilot Launch Across Five Countries
Peugeot is set to unveil a pilot version of its ChatGPT service on Wednesday, initiating trials in five countries: France, the UK, Germany, Italy, and Spain. This service aims to seamlessly integrate with the car’s driving system, providing drivers with responsive answers to general queries and navigation-related questions. The goal is to make this innovative feature standard equipment in Peugeot vehicles by the end of the year.
Following in the Footsteps of Industry Leaders
The move by Peugeot mirrors recent initiatives by other automotive heavyweights. Mercedes-Benz (MBGn.DE) commenced a trial in the U.S. last year, allowing drivers to engage with ChatGPT for more natural responses, addressing inquiries spanning from destination details to dinner suggestions. Volkswagen (VOWG_p.DE) also announced earlier this month its intent to integrate ChatGPT into its voice assistant by mid-year, aiming to facilitate interactive dialogues with drivers.
Extended Warranty and Electric Vehicle Encouragement
Beyond the tech integration, Peugeot is set to raise the bar in customer satisfaction. The company revealed plans to introduce an impressive eight-year warranty on its e-3008 model, a significant boost from the current two-year warranty offered on its other vehicles. This strategic move is designed to incentivize more drivers to make the switch to electric vehicles, aligning with the growing global emphasis on sustainable transportation solutions.
In conclusion, Peugeot’s strategic adoption of ChatGPT not only aligns with industry trends but also demonstrates a commitment to providing an advanced and interactive driving experience for its customers. As technology continues to shape the automotive landscape, Peugeot stands at the forefront, driving innovation and setting new standards in the industry.
Source: Reuters
